The Crossed Grain symbol is nationally and internationally recognised by those who need to follow a gluten-free diet as it is promoted by coeliac organisations worldwide. The symbol is synonymous with gluten-free and represents a sign of safety and integrity. It is recognised by Members of Coeliac UK and a high proportion of non-coeliac, but gluten intolerant consumers.

The symbol has proven to provide consumers a quick reference point when out shopping and faced with uncertainty on the gluten-free status of a product.